Life as Art

The Business of Art

For many artists, the creative process is an intimate, almost meditative experience. They often lose themselves in their work, driven by a passion to express what lies deep within their imagination. This introverted nature, which helps an artist tap into a unique vision, can also lead to tunnel vision. Artists can become obsessive about perfecting their craft while ignoring the practicalities of turning art into a sustainable livelihood. Unfortunately, this mindset often creates a significant stumbling block when it comes to the business side of art.

Negotiating contracts,...